samedi 2 août 2014

Stay Healthy By Increasing Social Media Presence

Stay Healthy By Increasing Social Media Presence

 As any budding business person is aware of, having a good social media presence for your business is crucial to creating the foremost of your potential. This seems like an obvious one, but it’s fundamental to creating a great social media presence for your brand, so it’s certainly worth a mention. One of the best pieces of advice is don’t make your page all about you.
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The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads! So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, we give few tips for you to increase the presence from this article.
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It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers.
People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.
Don’t assume that a post is seen by every follower. It’s not, and this is due to numerous reasons: algorithms, the fast-paced turnover nature of social media itself and the people factor (when people choose to log on and how often etc.). Posting regularly increases momentum and boosts your chance of having a wider reach across social media.
It has been a decade, since social media became a mainstream. The invention of internet and social media has made life easy for many business owners but still there is a lot of ambiguity about the real usefulness and power of social media.
But if you can invest in buying Vine followers and likes from a third party source then it becomes easier to get rid of stress that comes from social media presence anxiety. In the future articles I will come up with more tips to stay healthy and also increase social media reach accordingly.

Free Tools for Promoting Your Crochet Business

Free Tools for Promoting Your Crochet Business

 Many avid crocheters have at least considered trying to make a career out of their hobby. There are many people who have turned their love of crochet into a success business such as Annie’s Attic and Crochet Me.
With the recent trend toward handmade and indie goods, there are many outlets to promote your new crochet business for free or at little cost to you. Here are a few options available to promote your products.
1. Etsy. Etsy is probably the most well known site to list your handmade products. Opening up an Etsy shop is free. Each item you list in your shop will cost you $0.20 and they take a 3.5% commission on any sold items. The benefit to creating a shop on Etsy is that the site is extremely well known and they have a high traffic rate.
2. Start a blog. Blogging can bring in a diverse audience to your work. Signing up for a blog on Blogger or Wordpress is completely free. You can use your blog to describe your work, promote new items available for sale and run sales and promotions. The key to blogging is to register your blog with as many directories as you can to gain followers. Some well known directories are Networked Blogs, Bloggers, Bloggeries, and Blog Catalog.
3. Create a Facebook Page. Start a Facebook page and invite all your friends to "like" and share it. You will be surprised how fast word will spread. Additionally, Facebook occassionally offers advertising credits that can be used to create ads and help you gain followers. Creating a Facebook page is free but they do now charge $5 to promote a public post. This just means that when you update your status, not all of your followers will see the post in their feed. You will still be reaching a percentage of your following and you cannot beat free advertising.
4. Twitter. You can create a twitter account for your business and tweet links to your new items for sale, updates about your shop...etc.
5. Goodsmiths. Create a shop for your merchandise on Goodsmiths. Goodsmiths, like Etsy, is a site dedicated to promoting sellers of handmade goods. Unlike Etsy, Goodsmiths does not charge a fee to list an item. They do however charge a 5% fee upon sale of a listing.
The options listed above may also be combined to more effectively market your site in a small amount of time. For instance, you can link your blog to your facebook and twitter accounts through Networked Blogs so that every time you publish a new blog post, it will automatically post on Facebook and Twitter. These sites are just a few ways to promote your shop. There are many additional free services available to you on the web.

What's happening to organic reach on Facebook?

What's happening to organic reach on Facebook?

 There is a downward trend in organic reach on Facebook. If your company has a brand page, research is showing that eventually your organic reach will be zero. Unless, you contribute to the Facebook war chest. Marshal Manson on Social@Ogilvy states organic reach has dropped to 6% which is a 49% decline since October 2013. Keep in mind, when you see "organic" think free. Facebook ads are how they stay in business and answer to their share holders. However, MySpace paid a pretty hefty price when they abandoned their organic community in favor of more paid search environment. Manson asks some poignant question about the future of Facebook.
How can brands and corporates get the most from Facebook in the future?
Is Facebook still a driver of “earned” conversation and word of mouth?
Or is it just a straightforward paid channel?
How should communities approach content and engagement going forward?
All incredibly valuable considering the impact Facebook has had and how friendly it was for small business in the beginning. The decline started in 2012. In November of 2012, Brand Strategist, Raquel Elle Bell, blogged here experiment in diminishing returns and Facebook’s subtle cattle drive to paid placement. Raquel showed her text only post got better exposure than and post with a link. Her conclusion was this, "If I were Facebook I would want to capitalize on that link by forcing a business to purchase ad space to get it seen instead of "Free" advertising that used to be the attraction of Fan pages."
She then goes on to predict, "Facebook will start losing its community due to this and open up the potential for other social media... The worst thing Facebook can do is to disregard its community. That is why they are doing this under the radar..."
Fast forward to 2014 and Social@Ogilvy is calling Facebook out. Forbes is reporting on it saying "the free ride for brands on Facebook is coming to an end." Ewan Space on Forbes says Facebook is creating scarcity and that if they go down this road, they will also need to show results.
This also puts the strain on the small business and the entrepreneur who simply can’t compete with an advertising budget line Coke or Sony.
So is Facebook alienating it’s community or trying to make a platform that is truly relevant to the individuals that are using it. And what IS a small business or an entrepreneur to do?
When the dust settles, Facebook is still a "social network" and it is also a business. A bar is a social network and so is a coffee shop. When you’re in there, usually, more often then not, you spend some money.
Which means, if you’re an individual user on Facebook, communicate with not only your friends, but with the brands and pages you like. By doing that, you’re quite literally letting Facebook know what you "like." Also, take a moment to communicate with Facebook directly. If you see an ad on your feed that you don’t like or don’t want to see, click the little arrow on the upper right of the post. Hide it, remove it from your timeline, dump it. And take the 15 seconds to let Facebook know why. It’s your wall, your feed, you’re in charge.
Small Business, now more than ever needs to post relevant and engaging content on their page. Content that gets liked, shared and commented on. Lance Nuehauser commented in an article on InsideFacebook.com that marketers need a real voice. Gary Vanerchuck in Jab, Jab, Jab, Right Hook also talks about this. Your page can’t be all "buy now" "come on down" "call today" "BIG sale this weekend" People get enough of that on TV and everywhere else online. Social Media.... hell, it’s right there in the damn title people! Be social. Start conversations, have fun and engage your fans and followers.
Facebook will need to also listen to the voice of the hand that feeds them right now as well. Small business and entrepreneurs helped get Facebook where it is today and needs to make sure it’s algorithms are focused on engagement and eliminate tactics like "this post was served to X number of people." Who or what get’s to decide how my content gets served? Shouldn’t it all get served up and let the people decide? Well, it is Facebook’s sandbox and we are playing in it. Do we take our toys and go home? Build a better sandbox or adapt and over come. For a business, as Grant Cardone states, "Obscurity is your biggest problem." A business needs to use Facebook, not the other way around. Businesses will slip deeper into obscurity if they are not getting engagement and with the current set up, you can’t post your way out of obscurity. It’s engagement and you gotta pay to play, which will ultimately result in less and less players. Big players will wind up out bidding the little players and the little players will go on to the next little player friendly social spot leaving the big players all dressed up and no where else to go. When Facebook dies, since MySpace went with music, what will their new niche be? Gotta wonder!
Oh, well... It’s all part of the grand social media experiment and everyone’s in on it. Most likely in a few years, Mark will go join Tom and sit on a desert island he bought somewhere and they can reminisce about how they changed the world.

Link Facebook fans to your Pinterest pins with Woobox

Link Facebook fans to your Pinterest pins with Woobox

 “Go where the people are” is the best motto when trying to extend your reach on social media, but do you ever worry that you are leaving some folks behind? The most tech savvy people jump on new media right away, but you have to wait to allow your fans the time to decide if they are willing to try out new forms of social media. Woobox has made it easier for you with their Pinterest Tab for Facebook pages.More Photos
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Super Fast Social Networking

Super Fast Social Networking: LinkedIn, Facebook or Twitter in 15 minutes a day

Leaders in fast casual social media

Leaders in fast casual social media

 In this world where we can order pretty much anything we want online, there is no replacing a good trip to lunch with your friends and loved ones. Social media is a powerful marketing tool, especially for restaurants. Customers don’t just want to go out to eat anymore these days, they want to interact with their favorite eateries via Twitter, Facebook, Instagram, etc.
Chipotle’s social media game is pretty strong as it comes in first place in four out of our six categories here. Taking the top of Google+, Instagram, Twitter, and Youtube. It does not, however, hold the top spot for the most popular social networking these days; that spot goes to Panda Express. Boasting over 3 million likes on Facebook, Panda express is the most popular restaurant page on the site, with Panera and Jimmy John’s following closely after. Speaking of Panera and perhaps because of its camera friendly aesthetics (everyone likes a good loaf of bread) it’s the top of restaurants on Pinterest with almost 35,000 followers.
Favorites like Moe’s, Qdoba and Zaxby’s all pepper this social media breakdown list. What spot does your favorite fast casual place hold? Check out this infographic and let us know in the comments!

Rush Limbaugh calls President Obama's Facebook followers 'suckers'

Video: Rush Limbaugh calls President Obama's Facebook followers 'suckers'

 Rush Limbaugh called the President’s followers "suckers."  AP Photo
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Why Do You Need to Buy Facebook fans?

Why Do You Need to Buy Facebook fans?

 Facebook is one of the most popular sites on the planet and its power can be ascertained from the fact that a lot of political movements, uprisings and revolutions have been organized through the site. The recent Arab Spring was partially imitated on this social media site. With the help of Facebook, you can create an impact on the consumers mind and they will be compelled to opt for the products or services that you offer. If you want to achieve success in your line of business, you should strive towards utilizing the power of this social media giant.
The success of your marketing strategies on Facebook will depend on the number of likes and fans your business page on the site has. However, it is a very difficult task getting a lot of people to like your page, within a very short period of time. You will need to lure the people to your page and that cannot be done easily, given the fact that people are very choosy and cannot be easily influenced. The best alternative is to buy Facebook fans so that you will not have to go through any trouble. Besides, when you buy Facebook likes, your business will become popular very quickly.
Here are a few reasons why you need to buy Facebook fans:
1) Promote your business fast - any traditional means of online promotion will be very time consuming and will not yield the kind of results you would expect. When you buy Facebook likes, you will be able to promote your business on the social networking site within no time. When more and more people will like the people, others will also follow them and become a fan of your business.
2) Save resources - when you have to get a lot of following on the site, you will need to invest resources for advertising and other activities, which will help in grabbing the attention of the users. However, by buying likes and fans, you will not have to invest any resources and time. Besides, you will also be saving some money in the process as the promotion will increase the sales and revenue of your business.
3) Expand business - when you buy Facebook likes, you will be able to create and impact on the mind of the consumers and eventually you can easily expand your business into new horizons. Besides, you can also buy Twitter followers these days and make your business popular with the masses.

Facebook owes me billions for social media success

Vin Diesel: Facebook owes me billions for social media success

 Vin Diesel claims that Facebook owes me “billions” of dollars for his ability to adeptly use the popular social media platform to reach out to his fans. And because of that—his success in gaining so many followers during his “Fast and the Furious” run—the action star jokingly tells Entertainment Weekly in a new interview that he’s owed a massive sum of money.
In the interview, Diesel doesn’t just talk about money he’s “owed,” but how he got into social media in the first place, and its strong impact of Hollywood and its connection with its fans.
“What Facebook didn’t realize is something very big was about to happen, and that was — for the first time in history, and it’s kind of a fluke they didn’t see this coming — when I jumped on that page in April 2009, I started talking to people. In the realest ways,” Diesel tells Entertainment Weekly in a new interview.
“So, when I had started my page, the only person that had a million fans was Barack Obama. Because it was first-quarter 2009, and he’d just got elected as President, because of social media,” Diesel explains. “So, when I started talking to the fans, I became the No. 1 page in the world. Over Coca-Cola, over huge companies. And it was only because I said: ‘Hi, guys, I love you.’"
Vin Diesel, at 45-year-old, then talked about how famous and classic actors would’ve changed the way Hollywood operates had social media existed during their era.
“Imagine if you could’ve been a Facebook friend to Marlon Brando , or whoever your role models are. Imagine, if you were able to Facebook Elvis , and talk to him, and hear from him without the Hollywood of it all. That was the ’ Fast & Furious’ experience.”
For more on the Vin Diesel: Facebook owes me storyline, be sure to return to this column.

How to Get More Followers on Twitter

How to Get More Followers on Twitter

 Do you want to get more followers on Twitter? You can increase your followers for free these days. The best way is to grow them organically for the long run. If you really need to get more Twitter followers fast, there are some great tools you can use.
The best way for you to increase your followers is to share and tweet often. If you can demonstrate that your content is useful to others, they are likely to follow you for more. You can share your own content such as blog posts, photos, or even Vine videos. But even better is to curate content created by others. By taking the time to find great information around a theme or topic you are providing a nice service to others and they will take notice.
You can find great content to share by searching Google News once a day for the latest happenings in your topic area. If you are into "social media marketing" for example, just type that into Google News search and you can see some of the latest stories to share. You can also set up a feed reader by subscribing to some of your favorite blogs on a topic to easily see all of the latest posts in one place sorted by date. Choose the best bits of information, write a brief and catchy headline and don’t forget to include a link. Keep the length at around 120 characters total to leave room for others to retweet and add their own twist when sharing. Also include the Twitter username of your source as "via @sourcename".
Two great tools to use for curation and adding followers are Buffer app and Tweepi. Both come in free and paid versions so you can test them out and decide if you need to pay for more functionality. Buffer is a web and mobile app tool for scheduling your tweets. Once you add your tweet, you can pick the time and date for posting in the future. Tweepi is great for following and managing your Twitter account. A concept that still applies today is that by following others they may reciprocate and follow you back. Read their bios and make sure that they list interests in common with your own before following. The key to using both of these tools is consistency. With Buffer you should pick a time one day per week to fill it up with Tweets. Tweepi is something you may want to work with daily to build and manage your account.
These suggestions should be enough to keep you busy for a while and give you a nice boost in your follower count too. One thing I never recommend is to buy followers. It sounds tempting, but they tend to be of low quality or even "fake". Fake followers are of no value to you since they tend to be inactive accounts that were created just to use as followers to sell.
Are you ready for more followers on Twitter?
Subscribe to this page and follow @petertrapasso on Twitter for all the latest news.

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