samedi 2 août 2014

Leaders in fast casual social media

Leaders in fast casual social media

 In this world where we can order pretty much anything we want online, there is no replacing a good trip to lunch with your friends and loved ones. Social media is a powerful marketing tool, especially for restaurants. Customers don’t just want to go out to eat anymore these days, they want to interact with their favorite eateries via Twitter, Facebook, Instagram, etc.
Chipotle’s social media game is pretty strong as it comes in first place in four out of our six categories here. Taking the top of Google+, Instagram, Twitter, and Youtube. It does not, however, hold the top spot for the most popular social networking these days; that spot goes to Panda Express. Boasting over 3 million likes on Facebook, Panda express is the most popular restaurant page on the site, with Panera and Jimmy John’s following closely after. Speaking of Panera and perhaps because of its camera friendly aesthetics (everyone likes a good loaf of bread) it’s the top of restaurants on Pinterest with almost 35,000 followers.
Favorites like Moe’s, Qdoba and Zaxby’s all pepper this social media breakdown list. What spot does your favorite fast casual place hold? Check out this infographic and let us know in the comments!

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